Key Points
- Reds10 Group has launched Reds10 Developments, a new development business focused on social and affordable housing delivery.
- The business intends to combine development, funding, manufacturing and construction through an industrialised construction model.
- Reds10 Developments is already on site with Raven Housing Trust in Merstham, Surrey, working on a brownfield development.
- The company says standardised design and aggregated demand could help reduce build costs, increase productivity and make previously stalled or overlooked sites viable.
- Richard Fox has been appointed managing director, while Damon Brown has been appointed director.
- Fox and Brown bring almost 50 years of combined experience across development, funding, construction and modular delivery, according to Inside Housing.
- Raven Housing Trust senior development manager Marc Marsh said the organisation valued Reds10’s turnkey, high pre-manufactured-value modular approach.
- Reds10 said it is developing strategic partnerships with councils, housing associations, charities and developers.
- The group has 13 specialist companies, according to the Inside Housing report, alongside its manufacturing facility in East Yorkshire.
- Reds10 Group has set an ambition to grow revenue to £500m, with residential development forming an important part of its growth plans.
- The launch comes as the wider housebuilding sector sees contrasting strategies, with Kier Group announcing its withdrawal from housebuilding shortly before the Reds10 announcement.
**In an inverted-pyramid structure, the most significant development is the launch of Reds10 Developments and its focus on using industrialised construction to increase the delivery of social and affordable homes. The business has already moved into live development work through its partnership with Raven Housing Trust in Merstham, Surrey, while preparing further partnerships with councils, housing associations, charities and other developers. Inside Housing journalist Stephen Delahunty reported on 17 September 2026 that the new business aims to use standardised design, aggregated demand and Reds10’s vertically integrated model to address cost, productivity and delivery challenges associated with housing development. **
What is Reds10 Developments and why has it been launched?
According to Stephen Delahunty of Inside Housing, Reds10 Group has launched Reds10 Developments as a new developer intended to target social and affordable home delivery.
The new business forms part of Reds10’s broader industrialised construction strategy. Rather than operating solely as an offsite manufacturing specialist, the group is bringing development responsibilities into the wider business structure.
Reds10 said the new developer is intended to help unlock land and deliver affordable homes through industrialised construction. Its stated approach involves standardising design and aggregating demand across different partners.
The company said this model is intended to reduce build costs, improve productivity and make schemes viable on sites that have previously remained stalled or overlooked. These statements represent Reds10’s own description of its business model rather than an independent assessment of its likely performance.
The launch also reflects a broader attempt by the company to combine different stages of the development process within one group.
Reds10’s own residential information describes its approach as a vertically integrated model covering areas including planning, design, manufacture, construction and handover. The company says its factory-based process allows significant parts of construction to be completed in controlled offsite environments before being transported and assembled at development sites.
Where is Reds10 Developments already delivering homes?
The first development highlighted by Inside Housing is located in Merstham, Surrey, where Reds10 Developments is already working with Raven Housing Trust.
Inside Housing reported that the business was already on site and described the development as being on a challenging and constrained brownfield site.
Reds10’s own project information provides additional detail about the Merstham scheme. The company says it is delivering 11 affordable family homes for Raven Housing Trust on a brownfield regeneration site, with the project involving three residential blocks. It identifies the homes as shared-ownership properties and says the development is being delivered through a high pre-manufactured-value modular construction approach.
The company’s published project information also states that the scheme involves two-bedroom and three-bedroom homes. It says the development includes renewable energy technologies and is designed to achieve EPC A and operational net-zero standards.
These additional project details come from Reds10 itself and therefore should be distinguished from the reporting by Inside Housing.
What did Raven Housing Trust say about the Merstham project?
Marc Marsh, senior development manager at Raven Housing Trust, provided a positive assessment of Reds10 Developments’ role in the Merstham scheme, according to Stephen Delahunty’s Inside Housing report.
Marsh said Reds10’s turnkey and high pre-manufactured-value modular approach had provided confidence around cost certainty, programme delivery and quality. He also highlighted the company’s responsiveness and collaborative approach during the project.
According to Marsh, the Merstham site presented challenges because of its constrained brownfield characteristics and complex risk factors.
He said the approach adopted by Reds10 had given Raven reassurance about the company’s ability to deliver the scheme successfully. He also said Raven looked forward to seeing the homes come off the production line and developing a long-term working relationship with Reds10.
Reds10’s own description of the Merstham development adds that the project is intended to regenerate a former library site and overcome a number of site constraints. The company says the scheme uses modular construction and a turnkey delivery model.
Who will lead Reds10 Developments?
The new developer will be led by Richard Fox and Damon Brown.
Inside Housing reported that Fox has been appointed managing director, while Brown has been appointed director. The publication said the two executives bring almost 50 years of combined experience across development, funding, construction and modular delivery.
Fox also leads business development for Reds10 Group across the residential and healthcare sectors. According to Inside Housing, his experience spans both contracting and development.
Fox said Reds10 Developments was intended to combine development expertise with industrialised construction. He argued that bringing development, funding and manufacturing together could give partners greater confidence around cost, programme and delivery.
He also said the company’s schemes would incorporate social value from the outset, including local jobs, skills, training and longer-term community benefits. These points are statements from Fox about the company’s intended approach.
Brown has held senior positions at L&G Capital, Essential Living and BAM Construct UK, according to the Inside Housing report.
Commenting on the Merstham project, Brown said beginning work on the site demonstrated what the business model could achieve on a challenging brownfield location.
He also said the company was establishing long-term partnerships that it expected would allow the model to be delivered at greater scale. Brown said the business had a pipeline that could suit institutional investment and indicated that further updates were expected.
How will industrialised construction be used to deliver affordable housing?
The central element of the Reds10 Developments proposition is the integration of industrialised construction with the development process.
Instead of treating manufacturing as a separate stage after a development has been designed and planned, Reds10’s model brings development, funding, manufacturing and construction together.
The company says standardised designs can be used across multiple schemes while demand is aggregated between partners. In its announcement reported by Inside Housing, Reds10 said this could help reduce build costs, increase productivity and make development possible on sites that have previously been difficult to bring forward.
Reds10’s residential business describes a similar approach, stating that factory production can reduce construction timelines and that controlled manufacturing environments can provide greater consistency.
The company also says its residential model can support different forms of housing, including houses, apartments, student accommodation, key-worker accommodation and later-living housing.
The significance of this approach for affordable housing lies in the relationship between development cost, construction time, site constraints and available funding. For developers and housing providers, these factors can affect whether a site progresses from planning and design into construction.
However, the benefits described by Reds10 should be understood as the company’s stated objectives and claimed advantages rather than as independently verified outcomes across its future development pipeline.
What partnerships is Reds10 Developments seeking?
Reds10 Developments is not limiting its partnership strategy to one type of organisation.
Inside Housing reported that the company was at an advanced stage of establishing long-term strategic partnerships with councils, housing associations, charities and like-minded developers.
Reds10 said it had a number of opportunities in its pipeline and expected to provide further updates in the following months.
This partnership approach is consistent with Reds10’s wider residential strategy. Its website says it works with registered providers, local authorities and public-sector bodies and seeks to combine its industrialised construction capabilities with development partnerships.
For housing associations and councils, such partnerships can provide a route to combining development expertise with offsite manufacturing. The precise structure of future partnerships, however, will depend on individual schemes, funding arrangements, planning requirements and procurement decisions.
How does the launch fit into Reds10 Group’s wider growth plans?
The launch of Reds10 Developments represents another step in the group’s expansion.
According to Stephen Delahunty’s report for Inside Housing, Reds10 Group has 13 specialist group companies, covering areas ranging from steel fabrication to furniture, fixtures and equipment. The group also has its own manufacturing facility in East Yorkshire.
Reds10 has set an ambition to grow its revenue to £500m, with residential development identified as an important part of that plan.
The company’s broader strategy has also included expansion into affordable housing and other sectors. Earlier company announcements said Reds10 was expanding its activities into healthcare, affordable housing and temporary accommodation as part of a wider growth strategy.
Reds10’s residential operation says its industrial facility is based in East Yorkshire and that its manufacturing process is designed to support the delivery of homes through offsite production.
The official company information therefore provides context for the new developer: Reds10 Developments is not an isolated venture but part of a broader business structure centred on industrialised construction.
What does the Merstham scheme show about Reds10’s development model?
The Merstham project provides an early practical example of the model Reds10 Developments is seeking to establish.
The project combines a brownfield site, modular manufacturing and an affordable housing partnership with Raven Housing Trust.
Reds10’s own project information says the development includes 11 homes and that the homes are being delivered through a high pre-manufactured-value modular approach. It also identifies energy-efficiency measures including air-source heat pumps, photovoltaic panels and battery storage.
Inside Housing’s reporting places the project within the wider launch of Reds10 Developments and highlights Raven’s assessment of the company’s delivery approach.
The project therefore illustrates the type of site the new business says it wants to address: locations where constraints can make conventional development more difficult and where an integrated development and manufacturing approach may be considered.
The actual performance of this approach across a larger portfolio will depend on the company’s ability to secure sites, funding, planning approvals, partnerships and construction programmes.
How does the launch compare with wider housebuilding decisions?
Inside Housing placed the Reds10 announcement against a contrasting development in the wider housebuilding market.
Stephen Delahunty reported that the launch came shortly after Kier Group announced that it was withdrawing from housebuilding as part of an effort to de-risk its portfolio and concentrate on areas it considered less exposed to macro-economic turbulence.
The two developments represent different corporate decisions within the construction and housing sectors.
Reds10 is expanding its involvement in residential development through a new business focused on social and affordable housing and industrialised construction, while Kier’s announcement involved reducing its exposure to housebuilding.
The comparison does not establish a broader market direction by itself, but it demonstrates that construction businesses are taking different approaches to residential development and risk.
What could the Reds10 Developments model mean for future housing delivery?
Reds10 Developments’ stated objective is to combine development and industrialised construction in a way that can support affordable and social housing delivery.
The company argues that standardisation, aggregated demand and vertical integration can help improve cost certainty, productivity and delivery. Its first highlighted development with Raven Housing Trust provides a live example of the approach being applied to a constrained brownfield site.
The company is also seeking partnerships with councils, housing associations, charities and developers, indicating that its future expansion will depend on collaboration across different parts of the housing sector.
For professionals involved in planning, development, procurement, construction and delivery, the increasing use of offsite and industrialised methods places greater emphasis on coordinating design, manufacturing, logistics, project controls and site delivery.
This makes professional knowledge across Construction and Civil Engineering particularly relevant to organisations working with modern construction methods, brownfield development and residential project delivery.
The immediate focus for Reds10 Developments is therefore its existing Merstham project and the pipeline of partnerships it says it is developing. Future announcements will show how far the model can be extended beyond its initial scheme and into a wider programme of social and affordable housing delivery.