The “AI-Powered Marketing Strategies” course by Oxford Training Centre will present an overview of the trend of integrating Artificial Intelligence into marketing to enhance business results. One-week training incorporates practical knowledge in application of AI driven marketing strategies for enhancing the way people use modern tool and platform integrations.
From AI marketing automation, machine learning in marketing analytics to AI marketing solutions, this course covers a wide range of topics that help in improving campaign efficiency, customer engagement, and data-driven decisions. Additionally, it will take participants through case studies and real-world applications and offer a recognized certification to validate participants’ expertise.
The program is designed to help professionals acquire the knowledge and abilities to take advantage of AI marketing platforms and techniques, and be better prepared for a rapidly changing digital environment.
Objectives and target group
Objectives
This course aims to:
- Provide a thorough understanding of AI marketing essentials, including analytics and automation.
- Provide participants with the skills to leverage AI marketing tools and platforms for targeted advertising.
- Explain how to use AI-powered marketing methods to provide personalised consumer experiences.
- Gain expertise in machine learning marketing analytics to improve decision-making.
- Provide insights on breakthrough AI marketing applications for digital transformation.
Target Group
This course is ideal for:
- Marketing professionals seeking to enhance their skills in AI marketing techniques.
- Digital marketing specialists aiming to utilize AI-driven tools to improve campaign performance.
- Business leaders and entrepreneurs exploring advanced AI marketing solutions.
- Data analysts and technologists interested in applying machine learning in marketing analytics.
- Students and emerging professionals pursuing a career boost with an AI marketing certification.
Content
- Introduction to AI in Marketing
- Knowing the place of AI in marketing
- An overview of AI marketing platforms and their capabilities
- AI Marketing Tools and Automation
- Implementation of AI marketing automation to optimize operations
- Machine Learning in Marketing Analytics
- Knowing how to analyze and interpret marketing data with machine learning
- How to perform predictive analysis to optimize strategies
- AI Applications in Personalization and Engagement
- Driving relevant marketing campaigns through AI applications.
- Enhancing customer experiences using AI-driven strategies.
- Case Studies and Practical Applications
- Real-life examples of successful AI marketing solutions.
- Hands-on activities to make the theoretical concepts clear.
- Emerging Trends in AI and Digital Marketing
- The next wave: up-and-coming AI marketing techniques and technologies.
- How to stay competitive in the changing digital landscape.