The Product Analytics with SQL and Data Tools Training Course by Oxford Training Centre is designed for professionals seeking to master product analytics with SQL and data-driven product decision-making. As part of the Product Management category, this course provides practical skills in SQL querying, user behavior analysis, KPI tracking, and data visualization using modern analytics platforms.
Participants will learn how to extract actionable insights from product data, perform funnel analysis, build cohort queries, and utilize leading analytics tools such as Amplitude and Mixpanel. The course equips product managers, analysts, and business professionals with the knowledge needed to optimize product performance, improve customer experiences, and drive business growth through data.
Objectives
By the end of this course, participants will be able to:
- Understand the principles and applications of product analytics with SQL.
- Write SQL queries to analyze user behavior and product performance.
- Conduct funnel analysis to identify conversion opportunities.
- Create and interpret cohort queries for retention analysis.
- Use Amplitude and Mixpanel for advanced product analytics.
- Define and track product KPIs and metrics.
- Build dashboards and reports for data-driven decision-making.
- Apply analytics insights to optimize products and customer experiences.
Target Audience
This course is suitable for:
- Product Managers and Product Owners
- Product Analysts and Data Analysts
- Business Intelligence Professionals
- Digital Product Teams
- Marketing and Growth Managers
- UX Researchers and Customer Experience Specialists
- Startup Founders and Entrepreneurs
Course Content
Module 1: Introduction to Product Analytics
- Fundamentals of product analytics
- Key metrics and performance indicators
- Data-driven product management
Module 2: SQL for Product Analysis
- SQL basics and advanced queries
- Data extraction and transformation
- Joins, aggregations, and filtering techniques
Module 3: User Behavior Analysis
- Event tracking concepts
- Customer journey mapping
- User segmentation methods
Module 4: Funnel Analysis and Conversion Metrics
- Building conversion funnels
- Identifying drop-off points
- Optimizing user acquisition and retention
Module 5: Cohort Queries and Retention Analysis
- Cohort analysis principles
- Writing cohort queries in SQL
- Measuring retention and engagement
Module 6: Analytics Platforms – Amplitude and Mixpanel
- Setting up analytics events
- Dashboard creation
- Product insights and reporting
Module 7: Data Visualization and Reporting
- KPI dashboards
- Data storytelling techniques
- Presenting analytics findings
Module 8: Advanced Product Analytics Applications
- Experimentation and A/B testing
- Predictive insights
- Data-driven product strategy
FAQs
1. What is product analytics with SQL?
It is the process of using SQL queries to analyze product data, user behavior, and business metrics to improve product decisions.
2. Do I need prior SQL knowledge?
Basic SQL knowledge is helpful, but the course covers essential SQL concepts before advancing to analytics applications.
3. Which analytics tools are covered?
The course includes practical training on Amplitude, Mixpanel, SQL databases, dashboards, and reporting tools.
4. Will I learn funnel analysis and cohort analysis?
Yes, participants will gain hands-on experience with funnel analysis and cohort queries for product optimization.
5. Who should attend this course?
Product managers, analysts, business professionals, and anyone interested in data-driven product management will benefit from this training.