The Social Media Strategy for PR Professionals Training Course offered at Oxford Training Centre provides a structured and results-oriented approach for public relations practitioners who must navigate the ever-evolving digital communication landscape. In an age where social channels play a defining role in shaping brand reputation, PR professionals need advanced skills to integrate social platforms seamlessly into their strategies while maintaining alignment with organisational objectives.
Drawing from the expertise covered in Media & Public Relations Training Courses, this programme explores how to design, implement, and measure social media strategies that enhance brand visibility, drive engagement, and support both proactive and reactive PR goals. It addresses the nuances of integrating digital platforms with traditional PR practices to achieve maximum communication impact.
The curriculum examines PR-focused social media strategy training in depth, offering actionable techniques for content creation, influencer collaboration, online reputation management, and data-driven performance tracking. Participants will also explore the role of social media in crisis communication through social media, ensuring they can respond effectively in time-sensitive situations.
By combining theory with hands-on exercises, this course empowers PR professionals to develop strategies that resonate with targeted audiences, optimise brand narratives, and support long-term relationship-building. The emphasis on strategic social media planning for PR teams ensures attendees leave with the skills to manage campaigns that are both creative and measurable.
Objectives
- Develop and implement strategic social media planning for PR teams that align with brand and organisational goals.
- Apply advanced PR content strategy for social media to create compelling and relevant messaging.
- Integrate traditional public relations tactics with digital storytelling techniques.
- Leverage influencer partnerships in PR campaigns for extended reach.
- Conduct public relations and online reputation management training through proactive engagement and monitoring.
- Use data analytics to inform data-driven social media strategies for PR success.
- Build frameworks for crisis communication through social media to protect brand reputation.
- Track media mentions, sentiment & share of voice to assess true PR impact.
- Enhance engagement through targeted audience segmentation and platform-specific content.
Target Audience
- Public relations professionals looking to master digital channels for brand communication.
- PR managers and executives seeking advanced skills in social media management for PR professionals.
- Corporate communications specialists responsible for integrating social and traditional PR strategies.
- Brand managers aiming to drive brand engagement through social media in PR.
- Content strategists developing narratives for digital PR campaigns.
- Marketing and media relations leaders who manage cross-channel campaigns.
- Agency account directors handling social media strategies for multiple PR clients.
- Crisis communication leads seeking to strengthen digital response capabilities.
How Will Attendees Benefit?
- Gain expertise in creating effective PR campaigns using social platforms.
- Learn how to integrate PR goals with social media performance metrics for measurable results.
- Build audience-focused strategies to improve engagement and message retention.
- Master digital storytelling for PR professionals to enhance brand identity.
- Use advanced analytics to assess campaign reach, engagement, and sentiment.
- Improve stakeholder trust through transparent and consistent communication.
- Develop agility in adapting to platform algorithm changes and audience shifts.
- Strengthen the ability to manage public relations and online reputation in real time.
Course Content
Module 1 – Social Media in the Modern PR Landscape
- Understanding the role of social platforms in public relations.
- Shifts in audience behaviour and implications for PR strategies.
- Aligning social media objectives with overall communication goals.
Module 2 – Strategic Social Media Planning for PR Teams
- Designing strategic social media planning for PR teams to achieve targeted outcomes.
- Identifying the right platforms for different campaign types.
- Creating integrated communication calendars that sync PR and digital efforts.
Module 3 – PR Content Strategy for Social Media
- Crafting impactful PR content strategy for social media tailored to audience needs.
- Incorporating multimedia content to boost engagement.
- Leveraging storytelling to strengthen brand narratives.
Module 4 – Influencer Partnerships in PR Campaigns
- Selecting the right influencers for brand alignment.
- Negotiating partnerships that deliver measurable results.
- Tracking influencer impact on PR campaign performance.
Module 5 – Public Relations and Online Reputation Management
- Principles of public relations and online reputation management training.
- Monitoring brand mentions, sentiment, and media coverage.
- Responding to misinformation and negative publicity.
Module 6 – Crisis Communication Through Social Media
- Structuring effective crisis communication through social media frameworks.
- Coordinating internal teams for timely and accurate messaging.
- Analysing post-crisis engagement and lessons learned.
Module 7 – Audience Targeting and Engagement in PR
- Using analytics to refine audience targeting.
- Building two-way communication strategies for deeper engagement.
- Personalising content to enhance relevance.
Module 8 – Data-Driven Social Media Strategies for PR Success
- Developing data-driven social media strategies for PR success.
- Linking KPIs to campaign objectives for precise measurement.
- Using analytics dashboards to track and optimise campaigns.
Module 9 – Integrating PR Goals with Social Media Performance Metrics
- Connecting PR objectives with digital KPIs for better decision-making.
- Measuring share of voice, engagement rate, and reach.
- Creating performance reports for stakeholders.
Module 10 – Advanced Social Media Analytics for Public Relations
- Applying advanced social media analytics for public relations.
- Using sentiment analysis to guide communication strategies.
- Forecasting trends and preparing adaptive campaigns.