The Product Growth & Monetisation Training Course, offered by Oxford Training Centre, equips professionals with the expertise to drive sustainable product growth, optimise revenue streams, and implement effective monetisation strategies. Situated within the framework of Product Management Training Courses, this programme provides participants with actionable insights into growth marketing for product managers, user acquisition, retention strategies, and revenue optimisation techniques.
In today’s competitive product landscape, achieving growth requires a deep understanding of product growth strategies and the ability to balance business objectives with user needs. Participants explore practical methods for scaling products, designing pricing and monetisation models, and establishing frameworks that maximise revenue while sustaining long-term engagement. The course integrates real-world case studies and industry practices to ensure participants can translate concepts into impactful results.
This programme also focuses on product-led growth training, enabling teams to leverage product experiences as drivers of user adoption and retention. By combining growth experimentation for product teams with analytical decision-making, participants develop skills to test hypotheses, refine product offerings, and optimise growth across multiple channels. Attendees gain comprehensive knowledge of scaling product revenue streams and the implementation of product monetisation frameworks that support both short-term gains and strategic expansion.
Upon completion, participants are prepared to apply data-driven strategies, measure and enhance product performance, and lead revenue-generating initiatives with precision and confidence.
Objectives
By the end of this training, participants will be able to:
- Implement actionable product growth strategies to drive measurable results.
- Apply product monetisation techniques that align with organisational objectives.
- Design and execute effective growth marketing for product managers strategies.
- Optimise revenue streams through revenue optimisation strategies.
- Develop frameworks for user acquisition and retention growth.
- Leverage product-led growth training methods to increase adoption.
- Construct pricing and monetisation models suitable for different product types.
- Conduct growth experimentation for product teams to validate hypotheses.
- Scale products and product revenue streams efficiently and strategically.
- Apply product monetisation framework principles to real-world scenarios.
- Analyse metrics and KPIs to inform growth initiatives.
- Develop data-driven decision-making skills for continuous product improvement.
Target Audience
This course is ideal for professionals involved in product growth, monetisation, and strategic decision-making. It is suited for:
- Product managers seeking to strengthen product growth strategies and monetisation skills.
- Teams participating in Product Management Training Courses to enhance revenue-focused decision-making.
- Business analysts supporting growth experimentation for product teams.
- Marketing professionals involved in growth marketing for product managers initiatives.
- Revenue and monetisation leads looking to optimise pricing strategies.
- Product owners responsible for user acquisition and retention growth.
- Growth and scaling teams focused on scaling product revenue streams.
- Strategic planners implementing product monetisation frameworks.
- Entrepreneurs and startup teams looking to build revenue-optimised products.
- Professionals responsible for measuring product performance and growth metrics.
- Teams adopting product-led growth training to improve engagement.
How Will Attendees Benefit?
Participants gain practical, actionable skills that drive business outcomes. Key benefits include:
- Mastering product growth strategies for short- and long-term success.
- Enhancing skills in product monetisation techniques to optimise revenue.
- Building expertise in growth marketing for product managers.
- Learning how to implement revenue optimisation strategies for measurable results.
- Applying user acquisition and retention growth frameworks effectively.
- Developing competence in product-led growth training to drive adoption.
- Understanding and applying pricing and monetisation models across products.
- Conducting growth experimentation for product teams to validate strategies.
- Scaling products and product revenue streams efficiently.
- Designing and executing product monetisation frameworks for sustainable growth.
- Leveraging metrics and KPIs to measure success and inform decisions.
- Gaining practical insights to align growth initiatives with strategic business goals.
Course Content
Module 1: Foundations of Product Growth
- Understanding the principles of product growth strategies
- Mapping the product lifecycle for growth opportunities
- Key growth levers for acquisition, retention, and revenue
- Identifying market and user insights to guide strategy
Module 2: Revenue Optimisation & Monetisation Techniques
- Designing effective product monetisation techniques
- Analysing pricing models and revenue streams
- Implementing revenue optimisation strategies
- Balancing monetisation with user experience and engagement
Module 3: Growth Marketing for Product Managers
- Leveraging growth marketing for product managers frameworks
- Integrating marketing campaigns with product-led growth initiatives
- Tracking and optimising marketing KPIs for revenue impact
- Using analytics to inform growth marketing decisions
Module 4: User Acquisition and Retention Growth
- Techniques to improve user acquisition and retention growth
- Segmentation and targeting for high-value users
- Retention strategies for long-term engagement
- Metrics and tools to measure acquisition and retention success
Module 5: Product-Led Growth Training
- Principles of product-led growth training for adoption
- Designing onboarding and engagement experiences
- Driving product virality and network effects
- Measuring success of product-led growth initiatives
Module 6: Pricing and Monetisation Models
- Structuring pricing and monetisation models for different products
- Subscription, freemium, and one-time payment strategies
- Evaluating pricing elasticity and user willingness to pay
- Aligning pricing strategies with business objectives
Module 7: Growth Experimentation for Product Teams
- Conducting growth experimentation for product teams
- Designing and analysing A/B tests and feature experiments
- Validating hypotheses with data-driven methods
- Iterating product features for maximised growth
Module 8: Scaling Product Revenue Streams
- Techniques for scaling product revenue streams efficiently
- Identifying new revenue opportunities within existing products
- Expanding product reach through strategic partnerships
- Monitoring and optimising performance metrics for growth
Module 9: Product Monetisation Framework Implementation
- Establishing a robust product monetisation framework
- Aligning monetisation strategy with organisational goals
- Integrating analytics and metrics into monetisation decisions
- Continuous improvement and optimisation for revenue growth