Currently, one of the key and best-paid jobs in a company is a product manager position. And to respond to evolving market circumstances such as the quick advancement of artificial intelligence and constantly meet customer needs, it is essential to have product managers who would be responsible for driving product vision and the success of the business.
Other than being well informed about consumer needs, effective product managers play an active role in bringing about innovation as well as enabling cross-functional teams to pursue common goals. Businesses risk missing out on great opportunities to attract and retain their clients when there is no strong strategic leadership in product management in these firms. Oxford Training Centre will learn the essential skills required to manage a product effectively and create, launch, and expand successful digital or physical products in this course on product management. From the Product Management Courses category, you will gain knowledge on how to evaluate customer problems, create a compelling product vision, market products, use product analytics, and collaborate with cross-functional stakeholders.
Objectives and target group
The main objectives of this course are
- Recognize market dynamics and customer needs
Develop your ability to understand consumers, pinpoint their problems, and assess market potential to create goods that satisfy actual consumer needs and differentiate yourself in cutthroat marketplaces.
- Create and share a product strategy and vision
Learn how to develop strategic plans, roadmaps, and compelling product visions that complement marketing strategies and corporate objectives.
- Use data to help make decisions
Utilize market research, KPIs (such as ROI, customer acquisition cost, lifetime value, and funnel conversion rates), and product analytics to inform product choices and maximize marketing initiatives.
- Boost leadership and collaboration across functions
Develop the leadership abilities required to collaborate with engineers, UX teams, sales, and senior leadership in a productive manner, encouraging teams to succeed with their products.
Target
To better match marketing tactics with product development and consumer needs, marketers who wish to expand their knowledge of product management principles.
- Future product managers with experience in marketing
Marketing experts who want to move into product management positions or broaden their duties to include leadership and product strategy.
- Managers and owners of products seeking to improve their marketing capabilities
Product managers who wish to improve their understanding of marketing, particularly in the areas of positioning, client acquisition, and go-to-market tactics.
- Entrepreneurs and professionals in technology
people working for startups or tech firms who require fundamental marketing and product management abilities to propel product success and market expansion.
Course overview
These programs set out to help marketing experts align their marketing expertise with work on products, development, and managing their life cycle. By helping marketing professionals understand consumers, visions, and how to work in various teams, these courses support their transition or contribution to product management work.
- Learn how to rank product features according to their usefulness for both users and the business, study the industry market, and find out where customers are struggling.
- Master the skills of creating personas, placing your products, and creating campaigns driven by the market.
- Learn ways to create and implement strategies that help customers faster and grow the reach of your products.
- A grasp on how to judge success allows you to make decisions that improve your product, using data and analytics.
- Review ways of developing eye-catching goals, objectives, and key results (OKRs) for a product.
- Gain power and skills to lead and coordinate both internal stakeholders and product teams.
Course benefits
Enhancing hard and soft abilities to achieve outcomes is the main goal of product management. Participants in this product management training will benefit from:
- Learn to relate to consumers, recognize their problems, and set priorities appropriately.
- Discover how to create and convey an engaging product plan and vision.
- Use cutting-edge new technology, such as generative AI, to boost the success of your product.
- Develop the cross-functional cooperation and leadership abilities required to inspire teams to achieve product success.
- Recognize go-to-market tactics to boost consumer acceptance of your product at any level of development.
- Discover how to use KPIs to direct the product management process and accomplish product objectives, such as marketing channel ROI and funnel conversion rates.
Oxford Training Centre makes professional development accessible without sacrificing standards by striking a balance between providing top-notch instruction and offering cheap pricing.