One of the most important and well-paid positions in a company nowadays is that of a product manager. To keep up with changing market conditions, such as the rapid development of artificial intelligence, and to consistently satisfy customers, product managers who drive product vision and business success are crucial. In addition to having a thorough awareness of consumer needs, effective product managers are essential for fostering innovation and guiding cross-functional teams toward common objectives.
Businesses run the risk of losing out on important opportunities to attract and retain clients if they lack strong, strategic leadership in product management. You will learn the essential skills required to manage a product effectively and create, launch, and expand successful digital or physical products in this course on product management.
You will gain knowledge at the Oxford training center on how to evaluate customer problems, create a compelling product vision, market products, use product analytics, and collaborate with cross-functional stakeholders like senior leadership, UX teams, and engineers. Group activities and case discussions in product management will assist you in creating an action plan that you can use right now for your next product to achieve success.
Objectives and target audience
Objectives
To ensure you get the most out of our product management program, interactive activities such as case studies and breakout groups will be paired with the following learning objectives:
- Recognizing and comprehending the demands of your clients
- Developing a vision for the product
- Establishing objectives, aims, and important outcomes
- Making use of emerging technologies, such as generative AI
- Making use of product analytics
- Creating a successful product plan
- Introducing goods to the market
- Determining methods for inbound and outbound product marketing
- Creating and evaluating deliverables for product design
- Collaborating with stakeholders from different functional areas
Target audience
- A variety of product owners and prospective product managers might benefit greatly from taking a product management course.
- This program will provide you with the tools to work closely with clients, create strategic product visions, and hone your analytical and leadership skills, whether your goal is to advance into a product management role or expand your area of expertise.
- This course provides fundamental training in the field of product management to aspiring and new product managers.
- Additionally, it gives tech entrepreneurs the analytical skills they need to position their businesses for more market success.
How will attendees benefit?
Attendees will benefit from this course in these ways:
- Learn to relate to consumers, recognize their problems, and set priorities appropriately.
- Discover how to create and convey an engaging product plan and vision.
- Use cutting-edge new technology, such as generative AI, to boost the success of your product.
- Develop the cross-functional cooperation and leadership abilities required to inspire teams to achieve product success.
- Recognize go-to-market tactics to boost consumer acceptance of your product at any level of development.
- Discover how to use KPIs to direct the product management process and accomplish product objectives, such as marketing channel ROI and funnel conversion rates.
Course contents
Fundamentals and role of product management
- Introduction to product management principles
- Understanding the role and responsibilities of product managers
- Product lifecycle management and speed to market
- Building and leading product teams
Product strategy and market orientation
- Developing product strategy and marketing plans
- Customer and market orientation techniques
- Stakeholder management and communication
- Value proposition and portfolio management
Product development and execution
- Product roadmap creation and prioritization frameworks (e.g., Kano, RICE)
- Agile methodologies and sprint planning
- Requirements analysis and product specification
- Managing cross-functional teams and operational sprints