The Executive Strategic Marketing & Communication Training Course delivered by Oxford Training Centre provides a robust and high-level learning experience designed for senior professionals responsible for shaping and leading marketing and communication strategies within their organisations. This course is purpose-built for executives who must integrate business development, brand leadership, and persuasive communication in complex and competitive environments. Designed to meet the needs of today’s fast-evolving markets, this programme aligns strategic marketing insights with executive communication frameworks, ensuring participants are equipped to drive corporate growth and brand equity from the top levels of leadership. The curriculum incorporates principles relevant to Media and Public Relations Training Courses, enabling participants to influence audience perceptions, stakeholder trust, and market positioning through integrated marketing communication strategies.
This training experience offers an in-depth understanding of how to build sustainable marketing strategies, craft powerful messaging, and lead brand transformation initiatives. The course combines case-based analysis, strategic modelling, and executive-level communication practices. Participants will explore methods for aligning cross-functional business units through coherent communication and marketing strategies that support customer retention, revenue generation, and corporate identity. Key modules also focus on executive marketing leadership training program design, including tools for managing change, adapting to digital shifts, and influencing market narratives with clarity and authority.
With a strong focus on alignment between internal leadership communication and external market-facing strategy, the course equips professionals with the tools to lead in high-stakes, high-visibility environments. Participants will exit the Executive Strategic Marketing & Communication Training Course with actionable frameworks for marketing planning, brand positioning, and stakeholder engagement that support long-term organisational performance.
Objectives
- Build executive-level capability in planning and executing corporate marketing and communications strategies using insights from strategic marketing and communication course for executives.
- Equip participants with leadership tools for directing brand narratives and aligning messaging across organisational functions through executive marketing strategy and planning training.
- Strengthen business acumen and strategic messaging competence for external and internal communication aligned with brand strategy.
- Provide participants with integrated methodologies for digital, corporate, and public relations channels covered in executive development in marketing communication.
- Enhance decision-making and marketing effectiveness in executive roles through frameworks provided in training course in executive communication and marketing.
- Develop critical thinking around market disruption, audience segmentation, and long-term brand growth for global and regional markets.
- Foster skills in strategic messaging and audience engagement training to support persuasive communication and campaign leadership.
Target Audience
- Senior marketing executives, communication directors, and chief marketing officers responsible for corporate brand leadership and strategic communication.
- Business development managers and executive-level leaders seeking alignment between strategic objectives and communication execution.
- Public relations heads and media communication specialists engaged in executive-level brand representation across platforms.
- Cross-functional corporate leaders managing integrated marketing and communication programmes across departments.
- Professionals preparing for expanded responsibilities in corporate communication and executive marketing alignment course roles.
- Senior advisors and consultants looking to enhance their understanding of executive influence in marketing environments.
How Will Attendees Benefit?
- Learn to craft and lead strategic marketing campaigns that align with corporate objectives, customer value, and market positioning using methods from executive marketing strategy course modules.
- Gain structured insight into brand leadership, message design, and integrated communications that drive stakeholder trust and performance.
- Master techniques in strategic business communication and marketing development, enabling participants to present clear, persuasive narratives to internal and external stakeholders.
- Apply strategic models to unify corporate messaging across business units, teams, and geographies through cross-functional communication and marketing alignment frameworks.
- Develop marketing leadership capabilities to manage both the analytical and creative aspects of brand and communication strategy.
- Strengthen strategic planning, data interpretation, and executive storytelling skills using tools from the senior marketing and communication skills development course.
- Receive advanced instruction on how to engage diverse stakeholder groups through digital, traditional, and in-person channels.
- Build resilience and adaptability for leadership in fast-changing media and communication landscapes, supported by principles drawn from Media and Public Relations Training Courses.
Course Content
Module 1: Executive Marketing Strategy Foundations
- Understanding the role of marketing in executive decision-making
- Aligning marketing objectives with business strategy using executive-level marketing strategy course models
- Building value propositions and performance metrics for high-level campaigns
Module 2: Brand Leadership and Strategic Positioning
- Defining brand identity and vision across corporate communication channels
- Leading brand transformation and evolution using strategic brand and communication leadership course techniques
- Creating leadership alignment around brand principles and customer experience
Module 3: Integrated Marketing and Communication Strategy
- Developing a multi-channel communication ecosystem through integrated marketing and communication strategy training
- Harmonising messaging across public relations, digital, advertising, and corporate affairs
- Planning for audience segmentation, customer journeys, and conversion strategies
Module 4: Executive Messaging and Narrative Leadership
- Crafting high-impact executive messages for internal and external audiences
- Applying persuasive communication strategies in leadership roles
- Frameworks from executive-level training in persuasive business communication
Module 5: Data-Driven Marketing and Strategic Decision Making
- Leveraging market intelligence and analytics to guide communication strategy
- Evaluating ROI on brand campaigns, stakeholder perception, and communication efforts
- Executive dashboards for campaign monitoring and insight
Module 6: Stakeholder Engagement and External Communications
- Navigating investor, regulator, media, and customer communication landscapes
- Crisis messaging, reputational control, and proactive public affairs
- Strategic tools from corporate marketing and communications strategy training
Module 7: Cross-Functional Communication Alignment
- Facilitating communication between marketing, operations, HR, and executive leadership
- Driving cohesion across business silos using training in marketing leadership and corporate communication strategy
- Designing internal communication processes for cultural reinforcement
Module 8: Corporate Branding and Market Influence
- Managing executive branding and spokesperson alignment
- Building corporate identity across owned, earned, and paid media
- Techniques from executive brand management and communication course
Module 9: Communication in Digital and Global Markets
- Digital branding and online reputation leadership in executive contexts
- Cross-cultural and regional messaging for multinational corporations
- Adapting strategies for remote, hybrid, and distributed markets
Module 10: Executive Presentation and Communication Mastery
- High-level executive presentation techniques for boardrooms, investors, and the media
- Storytelling, framing, and advanced rhetoric for influence
- Final integration of skills from executive strategic marketing and communication training