The Digital Marketing Techniques and Tools Training Course by Oxford Training Centre is a comprehensive programme designed to equip professionals with practical expertise in digital platforms, tools, and strategic implementation. In today’s technology-driven business environment, the ability to manage, execute, and optimise digital campaigns is essential for achieving marketing goals and organisational growth. This course delivers a strategic, results-oriented approach that empowers participants to build, manage, and analyse digital marketing activities with measurable outcomes.
Aligned with the broader framework of Sales and Marketing Training Courses, this training covers core digital marketing tools and strategies with real-world applicability. The curriculum provides a deep dive into campaign planning, social media integration, digital advertising, content creation, analytics, and automation. Professionals will learn how to execute comprehensive digital campaigns using performance-focused techniques, all while understanding the principles behind customer engagement, brand visibility, and conversion optimisation.
The course is structured to support business professionals at various stages of their careers by offering a detailed, practical foundation in essential digital methods. Whether managing internal teams, launching targeted campaigns, or using analytics to drive business decisions, participants will gain a competitive edge through structured learning and application. The digital marketing techniques training also ensures that attendees understand how to select, utilise, and integrate the right tools for their marketing goals and business environments.
Completing the Digital Marketing Techniques and Tools Training Course enables participants to navigate complex digital ecosystems confidently, build effective marketing strategies, and deploy leading tools for long-term brand growth and measurable success.
Objectives
- Provide a foundational and strategic understanding of core digital marketing tools and strategies course components, from planning to execution.
- Enable professionals to build and manage multi-platform campaigns using targeted online marketing tools training course principles.
- Develop practical competencies in content strategy, email marketing, SEO, paid advertising, and marketing automation.
- Strengthen knowledge of digital channels and their application in performance marketing and digital strategy training contexts.
- Build capabilities in analysing customer behaviour, measuring campaign effectiveness, and using data to improve outcomes.
- Deliver a complete understanding of campaign integration through digital campaign strategy and tools training models.
- Teach practical methods for using digital tools to improve marketing results and aligning tactics with organisational goals.
- Equip professionals with the ability to use analytics, dashboards, and automation platforms for efficient digital management.
- Promote hands-on learning in tools used for social media, content creation, scheduling, targeting, and CRM systems.
Target Audience
- Marketing Professionals, Brand Managers, and Digital Specialists responsible for campaign development, execution, and performance monitoring.
- Sales Executives, Growth Officers, and Communications Managers seeking to upgrade their understanding of integrated digital outreach.
- Social Media Managers, Content Strategists, and Performance Marketers looking to master end-to-end campaign operations.
- Teams and individuals engaged in Sales and Marketing Training Courses who need formal instruction in executing digital marketing strategies.
- Entrepreneurs, Consultants, and Business Owners looking to manage their digital presence and generate leads through online platforms.
- Corporate Communications Officers and Marketing Technologists preparing for advanced roles in digital marketing management training environments.
How Will Attendees Benefit?
- Learn how to plan, launch, and manage digital marketing campaigns across platforms using both organic and paid strategies.
- Gain the ability to use marketing technology tools and digital outreach techniques effectively for business development and brand growth.
- Build comprehensive digital skill sets through real-world exercises, simulations, and tool-based learning.
- Understand the integration of data-driven digital marketing techniques for optimising campaigns based on real-time performance.
- Enhance team efficiency and cross-functional collaboration through structured digital workflows and campaign alignment.
- Strengthen capabilities in content production, SEO optimisation, ad targeting, email strategy, and analytics measurement.
- Use dashboards, reporting tools, and automation platforms to streamline marketing activities and track results efficiently.
- Leave the course prepared to lead or contribute meaningfully to marketing strategies supported by digital platforms and technology.
- Earn practical competencies from a corporate course in digital marketing techniques and execution designed to deliver tangible results in business settings.
Course Content
Module 1: Foundations of Digital Marketing Strategy
- Understanding the digital marketing landscape and ecosystem
- Developing customer personas and audience targeting strategies
- Aligning campaign objectives with business and brand goals
Module 2: Digital Campaign Planning and Execution
- Structuring multi-channel digital marketing campaigns
- Budgeting, timeline planning, and resource management
- Integrating messaging and calls-to-action across platforms
Module 3: Social Media and Content Strategy
- Managing branded content across LinkedIn, Facebook, Instagram, and X
- Scheduling, engagement, and amplification techniques
- Tools and platforms from the social media and digital tools course
Module 4: Search Engine Optimisation (SEO) and Content Optimisation
- Fundamentals of on-page and off-page SEO
- Keyword strategy, meta descriptions, and content structuring
- Integrating SEO into content workflows for discoverability
Module 5: Paid Advertising and Performance Marketing
- Using Google Ads, Meta Ads, and programmatic platforms
- Managing bidding strategies, ad groups, and remarketing
- Tracking ROI in performance marketing and digital strategy training
Module 6: Email Marketing and CRM Tools
- Building mailing lists and managing email workflows
- Writing high-conversion emails and sequencing campaigns
- Tools for CRM integration and performance monitoring
Module 7: Data Analytics and Digital Measurement
- Setting KPIs and goals in digital campaigns
- Using Google Analytics, UTM tracking, and dashboards
- Applying digital analytics and marketing automation tools for insights
Module 8: Marketing Automation and Workflow Optimisation
- Understanding automation platforms (e.g., HubSpot, Mailchimp, ActiveCampaign)
- Automating lead nurturing, scoring, and follow-up actions
- Aligning automation with brand voice and campaign objectives
Module 9: Content Marketing and Video Strategy
- Planning content calendars and integrating storytelling
- Producing video content for platforms like YouTube and TikTok
- Strategies from the training in content marketing and digital strategy
Module 10: Capstone Project – Integrated Campaign Simulation
- Designing a comprehensive digital campaign using course tools
- Aligning objectives, channels, messaging, and metrics
- Presenting project outcomes based on analysis and strategy alignment