To give product managers the skills they need to develop creative, user-centered products, a well-designed Design Thinking and User Experience (UX) training course curriculum usually blends fundamental theory with real-world, hands-on learning. Understanding client goals, encouraging creativity, developing solutions through prototyping, and working well with design teams are the main objectives of such a program.
In this course on product management, Oxford Training Center will acquire the fundamental abilities needed to successfully develop, launch, and grow digital or physical products. You will learn how to assess customer challenges, develop a compelling product vision, market products, apply product analytics, and work with cross-functional stakeholders by taking courses in product management.
Objectives and target group
Objective:
- Understanding how to apply design thinking to promote creativity and user-centered product creation
- Practical skills in usability testing, prototyping, and user research to inform and direct product decisions.
- The capacity to integrate UX principles throughout the product lifecycle and work with design teams with ease
- Improved capacity to use innovative problem-solving strategies to manage risk and uncertainty
- Self-assurance to guide interdisciplinary teams in producing goods that satisfy actual user requirements and corporate objectives
Target audience
The following people are the main target audience for a product manager training session on Design Thinking and User Experience (UX):
- Product managers who wish to use design thinking concepts, lead with creativity, and include user-centered design in product development to produce effective and inventive products.
- Project managers and product owners who want to better understand user needs and UX procedures and collaborate with design teams.
- UX/UI designers want to better grasp business and market viewpoints and improve their collaboration with product management.
- Business analysts and program managers who want to improve product outcomes by integrating design thinking and user research into their workflows.
- Developers of software who wish to embrace a user-centered approach and make a more significant contribution to innovation and product design.
How will attendees benefit?
Attendees of a Design Thinking and User Experience (UX) training course for product managers will benefit in multiple impactful ways:
- Develop a user-centered mindset
- Improve product consistency and usability
- Make data-driven, prioritized decisions
- Enhance collaboration with design teams
- Drive innovation and creative problem-solving
- Align business strategy with user needs
Course contents
Overview of design thinking
- The foundations and background of design thinking
- Empathize, define, imagine, prototype, and test are the five steps of the Stanford approach.
- A human-centered approach is crucial for product management.
User research and empathy
- Methods for performing contextual inquiries, observations, and user interviews
- Making customer journey maps and user personas
- Examining user information and comments to identify actual issues
Techniques for ideation and creativity
- Techniques for brainstorming and organized creative tools such as SCAMPER
- Using cutting-edge technologies to spur innovation, like artificial intelligence
- Promoting cooperative brainstorming in cross-functional groups
Experiments and prototyping
- Constructing both high-fidelity and low-fidelity prototypes
- Using feedback loops and rapid iteration to improve product concepts
- Tools and methods for usability testing and wireframing
Including UX principles in product administration
- Knowing the basics of UX and how it affects the success of products
- Working well together with UX/UI designers
- Assessing UX effectiveness using pertinent KPIs and metrics
Putting design thinking into practice in companies
- Establishing an innovative and design-driven leadership culture
- Overcoming resistance and implementing change management techniques
- Examples of effective product innovation applications of design thinking