In this extensive capstone course, you will use your product management knowledge to assume a product manager position and create 16 crucial, industry-recognized product management artifacts utilizing the given scenario. A product vision document, a product requirements document (PRD), a product roadmap, and an Ansoff matrix will all be created by you. Along with making the product narrative, positioning statement, marketing material recommendations, demand generation plan, and end-of-life plan, you will also design the business case. You will rate the work of your peers and submit your finished artifacts for peer review. You can use these artifacts to show potential employers that you are prepared for entry-level product manager positions.
The Oxford Training Centre’s product management courses offer a specialist curriculum designed to help product managers become more adept at making data-driven decisions. Participants in this extensive course gain a thorough understanding of how to assess product performance, evaluate data, and make wise decisions to improve strategy and product development. The course covers the key parameters that influence product success and gives students practical experience with industry-standard tools and procedures, all with an emphasis on real-world applications.
Objectives and target group
Objective:
By improving user segmentation, market research, and hypothesis testing, these initiatives aim to help participants align product strategies with market opportunities and customer needs.
- An important goal is equipping marketing professionals with the skills to create key product management documents.
- Effective product marketing and cross-functional cooperation depend on these deliverables’ ability to precisely define the product’s features, purpose, and strategic positioning.
Target audience
Advanced students who have already finished core product management courses, like those in
- IBM Product Management Professional Certificate
- SkillUp Product Management Certification programs
These are the target audience for the Product Management Capstone course. By simulating a product manager in real-world situations, it is perfect for people who want to synthesize and apply their acquired knowledge.
How will attendees benefit?
Participants in a product management capstone project gain from it in several important ways:
1. Hands-on experience
They prepare for actual product management roles by managing a product through its whole lifetime, from conception to launch and beyond, giving them real-world, practical experience.
2. Development of skills
Participants gain knowledge of how to produce important product management artifacts, including business cases, roadmaps, product requirement papers (PRDs), and product vision documents. This helps them develop the planning, strategic thinking, and documentation abilities that are necessary for the job.
3. Building a portfolio
The capstone assists participants in creating a personal portfolio that highlights their project results and product management abilities, which is beneficial for job applications and career progression.
Course Content
Product management: The fundamentals
- Learn about the function of the product manager and the related success factors at the start of module one.
- Next, examine the Porter Five Forces model, a strategy tool that helps with planning and decision-making and is used to assess market attractiveness.
- Next, see how to use the Ansoff Matrix to show possible approaches to product growth. Additionally, you will be able to do a product management skills inventory and apply the Porter and Ansoff models to a product scenario in a practical lab.
The conceive and plan phases
- Working on a product idea paper in a hands-on lab will provide you with practical experience.
- Discover the importance of user stories in the product backlog.
- Acquire the foundational understanding required to develop a business case.
The development and qualifying phases
- The Develop and Qualify stages of product development are covered in this subject.
- Learn about the goal and substance of a beta strategy by starting with the development phase. Investigate the five usability testing domains.
Launch, delivery, and retirement phases
- The launch, delivery, and retirement phases of the project management lifecycle will be covered in this topic.
- Discover the key final positioning and marketing collateral considerations for your product’s demand generation plan, and use a given scenario to practice developing one.
Final submission and evaluation
- You will finish a final project in this module and turn in your work from earlier courses.
- To verify your understanding, you will then have to do the last test.
Portfolio development and job readiness (Bonus Module)
- Learn how to build a compelling personal portfolio that showcases your preparedness for a job in product management in this extra topic.
- Important job search and resume preparation advice is also included in this section.