The Advanced Media Relations & Crisis Communication Training Course offered at Oxford Training Centre equips participants with the expertise to handle high-stakes communication scenarios with confidence, clarity, and strategic precision. In a world where public perception can shift rapidly, organisations require skilled professionals who can manage both day-to-day media relations and unexpected crisis events with equal effectiveness.
This programme addresses the demands of advanced media relations training by exploring the tools, techniques, and frameworks required to navigate the media landscape in both stable and volatile environments. Participants will learn how to engage proactively with journalists, maintain constructive relationships with stakeholders, and craft consistent messaging that protects brand reputation. The curriculum also integrates principles from Media & Public Relations Training Courses, ensuring attendees gain a comprehensive understanding of communication dynamics in today’s fast-paced, digitally influenced world.
Designed for professionals who manage or influence corporate messaging, this course delves into the intricacies of corporate crisis communication courses, including how to respond under pressure, conduct media briefings during emergencies, and coordinate internal and external communications. The training highlights the balance between transparency and strategic messaging, ensuring organisations emerge from crises with their credibility intact.
By combining theory, case studies, and scenario-based exercises, the course enables participants to master strategic media relations training while developing resilience and adaptability in the face of complex public challenges. Attendees will leave with actionable skills for handling media during a crisis, reinforcing both individual and organisational reputations in the public eye.
Objectives
- Apply advanced principles of media relations strategies for corporate leaders in diverse contexts.
- Implement effective crisis communication planning tailored to specific organisational needs.
- Conduct press conferences with authority using advanced press conference skills.
- Engage proactively with the media to strengthen corporate credibility.
- Prepare and deliver clear, consistent messaging during high-pressure situations.
- Utilise emergency communication strategies to coordinate responses in real time.
- Identify and manage potential risks to brand image before they escalate.
- Train internal teams for spokesperson training for crisis situations.
- Align internal communication with public messaging for consistency and trust-building.
Target Audience
- Corporate communication professionals responsible for media engagement and crisis response.
- Public relations managers seeking to enhance their skills in public relations and crisis management training.
- Senior executives and corporate leaders tasked with representing their organisations to the press.
- Media relations officers who require advanced techniques for handling journalists.
- Spokespersons needing to refine communication skills for high-stakes scenarios.
- Marketing and brand managers responsible for managing brand image during a crisis.
- Government communication specialists dealing with public perception during emergencies.
- Nonprofit and NGO communication leads operating in sensitive or high-impact environments.
How Will Attendees Benefit?
- Master advanced techniques for dealing with the press in critical situations.
- Strengthen their ability to maintain brand trust during public challenges.
- Develop strategies for public perception management that reinforce corporate integrity.
- Build resilience to manage unforeseen communication challenges under tight deadlines.
- Gain confidence in conducting live interviews, media briefings, and press conferences.
- Coordinate effective stakeholder engagement during emergencies.
- Leverage proactive media engagement techniques to shape narratives positively.
- Improve internal alignment on messaging during crises for consistent communication.
Course Content
Module 1 – Foundations of Advanced Media Relations
- Principles of advanced media relations training for corporate environments.
- Building strong, trust-based relationships with journalists.
- Understanding the evolving media landscape in the digital era.
Module 2 – Strategic Media Relations for Leaders
- Media relations strategies for corporate leaders in competitive markets.
- Enhancing corporate visibility through planned media engagement.
- Coordinating leadership messages across multiple channels.
Module 3 – Crisis Communication Fundamentals
- Key principles of crisis communication training for professionals.
- Recognising the early warning signs of reputational threats.
- Structuring crisis response teams for efficiency and clarity.
Module 4 – Handling Media During a Crisis
- Effective methods for dealing with the press in critical situations.
- Delivering clear, fact-based updates under pressure.
- Managing aggressive questioning and misinformation.
Module 5 – Crafting Effective Crisis Communication Plans
- Building robust effective crisis communication planning frameworks.
- Coordinating internal and external messaging during emergencies.
- Aligning corporate, legal, and PR strategies in response protocols.
Module 6 – Spokesperson and Press Conference Skills
- Advanced press conference skills for confident delivery.
- Managing live interviews and on-camera statements.
- Controlling the narrative while remaining transparent.
Module 7 – Managing Brand Image During a Crisis
- Strategies for managing brand image during a crisis without losing credibility.
- Leveraging positive stories to balance negative coverage.
- Maintaining stakeholder trust through consistent communication.
Module 8 – Proactive Media Engagement
- Using proactive media engagement techniques to build goodwill.
- Identifying opportunities for positive press coverage.
- Developing ongoing journalist engagement programmes.
Module 9 – Emergency Communication Strategies
- Designing emergency communication strategies for different crisis scenarios.
- Coordinating rapid response across departments.
- Adapting communication tactics for digital and traditional media.
Module 10 – Public Perception and Long-Term Recovery
- Managing public perception management after a crisis subsides.
- Implementing long-term trust-building initiatives.
- Measuring post-crisis communication effectiveness.