The Advanced Marketing Strategy and Management Training Course delivered by Oxford Training Centre is designed to empower professionals with strategic insights, analytical capabilities, and leadership acumen essential for high-impact marketing performance. This programme offers a comprehensive approach to understanding and implementing advanced marketing techniques, aligning business goals with customer-centric strategies, and driving organisational growth through structured and measurable marketing practices.
Developed to reflect the complexities of modern corporate environments, this training incorporates real-world frameworks used by leading firms across industries. Integrating the core themes typically found in high-level Sales and Marketing Training Courses, it addresses the evolution of marketing from tactical execution to strategic leadership. Professionals will be equipped to lead marketing functions, design effective strategies, manage brand performance, and guide market positioning decisions with data-driven precision.
This strategic marketing management course goes beyond conventional methods by focusing on planning, forecasting, resource allocation, and performance measurement within competitive markets. Participants will explore practical techniques for building integrated campaigns, analysing consumer behaviour, and aligning brand strategies with broader business development goals. The course also explores the key pillars of marketing leadership and decision-making training, ensuring professionals at senior levels gain the knowledge required to implement sustainable growth strategies.
By completing the Advanced Marketing Strategy and Management Training Course, attendees will master the skills required to build strategic brand value, navigate volatile market conditions, and manage marketing operations within dynamic corporate structures. The course supports participants in developing capabilities aligned with executive-level roles and prepares them to lead large-scale, high-impact marketing initiatives.
Objectives
- Strengthen strategic thinking capabilities required for marketing strategy formulation and execution training across diverse industries.
- Provide participants with frameworks to build and implement advanced marketing planning and control course components that align with business growth objectives.
- Cultivate leadership skills required for driving integrated marketing functions across product lines, markets, and regions.
- Enable participants to execute complex marketing strategies within both B2B and B2C environments using analytical tools and KPIs.
- Promote proficiency in data-driven marketing strategy course principles to support agile and results-oriented decision-making.
- Build confidence in creating customer-focused and brand-aligned campaigns supported by structured marketing strategy and planning training.
- Advance knowledge in corporate marketing strategy development course techniques for sustainable competitive advantage.
- Prepare professionals for executive roles in marketing through exposure to high-level marketing management skills course content and tools.
Target Audience
- Marketing Directors, Brand Managers, and Strategic Planning Executives responsible for designing and managing corporate marketing functions.
- Senior Marketing Managers, Business Development Leads, and Commercial Strategy Heads seeking to enhance their capabilities in strategic marketing skills for senior professionals.
- CMOs, Heads of Growth, and Product Marketing Leaders aiming to align their marketing leadership with organisational strategies and expansion targets.
- Marketing Consultants and Corporate Strategists focusing on integrated marketing solutions and market competitiveness.
- Professionals involved in Sales and Marketing Training Courses who are progressing toward senior roles and require refined skills in strategic marketing operations.
- Executives and senior staff members preparing for roles that demand proficiency in executive training in strategic marketing management and market performance measurement.
How Will Attendees Benefit?
- Develop and apply best practices in marketing operations and strategic planning course frameworks tailored for corporate growth.
- Gain advanced competence in how to develop and implement advanced marketing strategies for national and global markets.
- Enhance their ability to forecast market trends, analyse competitor positioning, and develop long-term growth strategies.
- Improve strategic thinking through case studies, simulations, and analysis, preparing participants for leadership roles in marketing.
- Understand and apply principles from training in competitive marketing strategy and management within various sectors and business models.
- Build confidence in leading marketing teams, managing brand equity, and implementing digital and traditional marketing strategies effectively.
- Master decision-making processes related to budget allocation, campaign control, and product positioning.
- Strengthen their ability to lead integrated teams and foster collaboration between marketing, product, sales, and customer success functions.
- Leave with a set of proven tools, methodologies, and KPIs relevant to corporate marketing performance and strategy training.
Course Content
Module 1: Strategic Marketing Foundations and Environmental Scanning
- Understanding marketing’s strategic role in corporate decision-making
- Conducting macro and micro-environmental analysis (PESTLE, SWOT, Porter’s Five Forces)
- Identifying key trends in customer behavior, digital disruption, and global marketing challenges
Module 2: Market Analysis, Segmentation, and Strategic Positioning
- Conducting detailed customer segmentation and persona development
- Market selection and strategic brand and market positioning course tools
- Applying competitor analysis and market mapping for informed decisions
Module 3: Marketing Strategy Formulation and Business Alignment
- Creating integrated marketing strategies aligned with corporate vision
- Using value proposition design for product-market fit
- Aligning brand, product, and distribution strategy to support business goals
Module 4: Data-Driven Marketing and Customer Intelligence
- Leveraging data for campaign planning, segmentation, and performance metrics
- Using predictive analytics and dashboarding for performance measurement
- Integrating data insights in data-driven marketing strategy course initiatives
Module 5: Strategic Branding and Value Communication
- Developing long-term branding strategies and brand architecture
- Managing corporate identity and messaging frameworks across channels
- Measuring brand equity and consumer perception for continuous improvement
Module 6: Multi-Channel Campaign Planning and Resource Allocation
- Designing omnichannel campaigns for global and local reach
- Budget planning and resource allocation for high-ROI campaign execution
- Integrating traditional and digital media planning and measurement tools
Module 7: Marketing Leadership, Change Management, and Team Direction
- Leading high-performing marketing teams across functions and geographies
- Driving innovation and creativity through strategic marketing leadership training
- Implementing change management models for marketing transformation
Module 8: Strategic Marketing Control and Risk Management
- Implementing control systems to track marketing effectiveness and ROI
- Identifying and managing marketing risks within competitive environments
- Applying balanced scorecards and control frameworks in marketing teams
Module 9: Marketing Technology and Digital Strategy Integration
- Understanding MarTech stacks and digital transformation in marketing
- Integrating CRM, automation, and analytics platforms into strategy execution
- Adapting digital strategies to enhance customer engagement and loyalty
Module 10: Executive Strategy Lab: Building Corporate Growth Plans
- Simulating the development of comprehensive corporate marketing plans
- Collaborating on real-world challenges using cross-functional strategic tools
- Presenting business growth plans with measurable outcomes and KPIs