The Advanced Key Account Leadership and Business Development Training Course offered by Oxford Training Centre equips professionals with the competencies required to lead and manage strategic client relationships and to drive sustainable business expansion. This comprehensive course focuses on enhancing the ability to identify, nurture, and grow key client accounts while developing robust business development strategies. Participants will gain the insights needed to lead high-value accounts, align sales leadership with organisational goals, and build influence across multiple stakeholder levels.
Integrating principles from modern Sales and Marketing Training Courses, this programme enables senior professionals to approach account development and business growth with strategic foresight and data-driven decision-making. The course blends practical methodologies with leadership frameworks, ensuring that attendees understand how to optimize performance within complex sales ecosystems and high-stakes client environments.
This key account management and business development course also addresses the evolving nature of customer expectations, procurement processes, and competitive positioning. It prepares professionals to craft adaptable business development strategies that respond to changing markets, while reinforcing long-term client loyalty and revenue generation.
Through a targeted curriculum, the Advanced Key Account Leadership and Business Development Training Course also enables leaders to structure account planning, implement performance metrics, and lead cross-functional teams to deliver consistent value across all touchpoints of the client journey. Participants will finish the programme with refined capabilities in strategic key account management training and advanced business development leadership.
Objectives
- Strengthen participant capabilities in leadership in key account development by aligning business objectives with client strategies.
- Develop strategic thinking for effective business development and client relationship management across multi-tiered accounts.
- Equip professionals with actionable frameworks for managing strategic business accounts and leading client-focused teams.
- Establish the foundations for sustainable business development planning and account leadership practices.
- Integrate advanced negotiation and influencing skills for enhancing key client leadership and sales development training.
- Support the formation of scalable business development strategies that prioritise client retention, value creation, and market expansion.
- Enable participants to lead high-performing teams responsible for key account sales strategy and business innovation.
- Address the principles of account development and sales leadership through targeted case studies and real-world simulations.
Target Audience
- Account Directors, Key Account Managers, and Client Relationship Executives responsible for managing enterprise-level or high-value accounts.
- Sales Leaders, Business Development Managers, and Commercial Directors seeking to refine their expertise in strategic selling and relationship management.
- Senior Executives, Regional Heads, and Departmental Leaders aiming to scale their client portfolios while leading cross-functional sales teams.
- Corporate Strategy Consultants and Client Partnership Specialists working on long-term account growth and sales transformation.
- Professionals enrolled in Sales and Marketing Training Courses who require a deeper focus on executive training for managing key clients and business expansion.
- Individuals preparing for leadership roles within the domain of business development strategy and leadership in B2B, B2G, or enterprise markets.
How Will Attendees Benefit?
- Gain strategic insight into how to lead key account teams and drive business growth using practical leadership models and sales methodologies.
- Learn how to effectively manage complex stakeholder relationships and influence client decision-makers across various levels.
- Improve the ability to identify growth opportunities through professional development in sales leadership and key account strategy.
- Enhance team performance by adopting proven structures for strategic account planning, collaboration, and client-centric execution.
- Understand client segmentation techniques, buying behavior analysis, and long-term engagement principles relevant to key account leadership training.
- Acquire comprehensive tools to develop a scalable business development and client relationship management course tailored to enterprise goals.
- Translate client intelligence and feedback into business growth strategies for account managers to maintain competitive edge and market relevance.
- Benefit from structured guidance on training for client acquisition and account development leaders, ensuring improved lead conversion and retention rates.
- Leave the course with actionable plans and leadership insights suitable for applying within any corporate course in account leadership and business development framework.
Course Content
Module 1: Strategic Account Segmentation and Portfolio Leadership
- Defining strategic key accounts and aligning them with business vision
- Segmenting client portfolios based on value, complexity, and growth potential
- Managing strategic business accounts across global or multi-site environments
Module 2: Client-Centric Value Proposition and Relationship Mapping
- Developing tailored value propositions for key clients
- Mapping and managing relationships across the client’s organisation
- Applying stakeholder engagement models for long-term account retention
Module 3: Leadership in Key Account Development and Growth Strategy
- Building and leading high-impact account teams across departments
- Integrating business development leadership skills for senior managers
- Driving innovation and transformation through collaborative account planning
Module 4: Strategic Selling and Account Leadership Frameworks
- Applying strategic selling and account leadership training to enterprise markets
- Developing customised sales strategies for key accounts
- Understanding client business models and adapting sales approaches accordingly
Module 5: Advanced Negotiation and Influence in Account Development
- Leading value-based negotiations to enhance client loyalty
- Navigating procurement dynamics in complex buying environments
- Using influence and persuasion to drive key decisions and project approvals
Module 6: Account Intelligence, Forecasting, and Opportunity Management
- Using data-driven insights to enhance account development and sales leadership
- Forecasting client needs and identifying upsell and cross-sell potential
- Implementing opportunity pipeline systems for better visibility and control
Module 7: Client Relationship Governance and Risk Mitigation
- Establishing governance models for account control and compliance
- Mitigating risks in strategic client relationships and service delivery
- Managing expectations to safeguard revenue and performance consistency
Module 8: Coaching, Performance Metrics, and Team Empowerment
- Developing KPIs and performance measures for key account teams
- Coaching team members to achieve excellence in high-value client relationship training
- Fostering accountability and ownership through leadership best practices
Module 9: Business Development Planning and Execution
- Formulating long-term business development strategy and leadership course goals
- Creating detailed execution roadmaps for account expansion and new business
- Aligning internal teams with client roadmaps to ensure delivery and satisfaction
Module 10: Driving Transformation Through Strategic Client Collaboration
- Co-creating success plans with clients to support mutual growth
- Driving transformation using innovation, technology, and partnership
- Leveraging training for client acquisition and account development leaders for strategic market advantage