The Advanced Communications & Public Relations Management Training Course by Oxford Training Centre offers a focused, executive-level curriculum designed for professionals responsible for managing communications in dynamic corporate environments. Through this training, participants will master the ability to build, manage, and protect organisational reputation while effectively engaging with stakeholders and media representatives. This course situates itself within the broader scope of Media and Public Relations Training Courses, specifically tailored for senior communication professionals looking to refine their strategic skills in messaging, branding, and stakeholder relations.
This course addresses the complexities of modern communications and public relations functions, including leadership roles in high-stakes environments, developing communication strategies aligned with corporate goals, and managing internal and external messaging with precision. It also delivers insights into shaping public image, driving stakeholder influence, and managing crises under pressure. Advanced modules integrate contemporary practices in public relations strategy training, corporate communications management, and crisis communication management training to prepare professionals for high-impact roles in public and private organisations.
Participants will gain extensive exposure to the theories and applications of advanced PR and media relations training, with strong emphasis on strategic planning, relationship building, and leadership in communication roles. Through case studies, simulation exercises, and strategic planning workshops, the course fosters proficiency in both proactive and reactive communication scenarios essential in today’s media-driven world.
Objectives
- Equip participants with advanced competencies in strategic communication and PR training within organisational and public contexts.
- Enable professionals to lead communication functions with a focus on public relations leadership development, media interaction, and internal communications alignment.
- Develop participant expertise in communication and branding strategy training, focusing on the design and execution of integrated campaigns.
- Introduce methods for enhancing public image through communication and reputation management course content rooted in evidence-based practices.
- Prepare learners to handle media crises through structured crisis communication management training, applying real-world scenarios and planning models.
- Foster leadership capacities in public affairs and communication skills course settings to strengthen institutional credibility and stakeholder trust.
- Strengthen skills in public messaging and stakeholder influence, particularly within complex, multinational environments.
Target Audience
- Senior communication managers and corporate affairs directors seeking to enhance their strategic communication expertise.
- Public relations consultants and media professionals involved in high-level message development and crisis response initiatives.
- Corporate leaders, government spokespersons, and non-profit executives responsible for public image and brand communication training.
- Marketing professionals transitioning into broader corporate PR and internal communication management course responsibilities.
- Professionals preparing for leadership roles in executive communication and PR skills course functions or stakeholder relations.
- Individuals responsible for aligning communication strategy and planning training with institutional goals and mission-driven outreach.
How Will Attendees Benefit?
- Develop a robust understanding of advanced communications and public relations training methodologies relevant to global and regional communication challenges.
- Gain the capacity to lead high-performance teams within the frameworks of leadership in public relations and communication.
- Build an adaptive approach to media engagement, ensuring confidence and consistency across all media communication and stakeholder engagement course contexts.
- Improve internal communication and organisational alignment through frameworks introduced in the corporate communications management course.
- Acquire advanced crisis response and reputation and stakeholder management course skills to support institutional resilience.
- Learn to integrate brand identity and value propositions within the broader public narrative via communication and branding strategy training techniques.
- Create strategic frameworks for communication planning and reputation strategy training, aligning media relations with long-term brand vision.
- Gain tools to enhance organisational influence across sectors through strategic public affairs and communication skills course competencies.
Course Content
Module 1: Foundations of Advanced Communication Strategy
- Core principles of strategic communication and PR training in corporate settings
- Developing integrated communication frameworks aligned with business goals
- Aligning internal and external communications in high-stakes environments
Module 2: Leadership in Public Relations and Communication
- Managing communication departments for efficiency and influence
- Building leadership presence through executive communication and PR skills course practices
- Applying governance principles in PR functions and stakeholder engagement
Module 3: Media Engagement and Reputation Management
- Strategies for proactive and reactive media relations
- Navigating digital platforms and traditional press as part of advanced PR and media relations training
- Building institutional credibility through communication and reputation management course strategies
Module 4: Crisis Communication and Message Control
- Scenario planning and rapid-response frameworks for public challenges
- Structuring messages under pressure in line with crisis communication management training
- Legal, ethical, and reputational considerations in high-risk communications
Module 5: Stakeholder Influence and Engagement
- Mapping stakeholder relationships and influence patterns
- Managing complex interactions in media communication and stakeholder engagement course contexts
- Crafting communications for advocacy, transparency, and social responsibility
Module 6: Strategic Public Relations and Corporate Positioning
- Designing long-term PR strategies aligned with corporate identity
- Public affairs integration into corporate strategy using public relations strategy training tools
- Communication as a lever for trust-building and institutional loyalty
Module 7: Branding and Public Image Development
- Building unified brand voice through communication and branding strategy training
- Executing public narratives and campaigns for brand consistency
- Addressing brand crises and recovery planning in public settings
Module 8: Corporate Communications and Internal PR
- Managing cross-departmental communications in complex organisations
- Synchronising HR, marketing, and operations through internal messaging
- Leveraging internal communications as part of corporate PR and internal communication management course development
Module 9: Communication Strategy and Planning Tools
- Practical tools for communication planning, implementation, and review
- Key Performance Indicators (KPIs) in communication planning and reputation strategy training
- Evaluating and adjusting campaigns using feedback loops and metrics
Module 10: Workshops and Simulation Exercises
- Real-world simulations in public relations management training course scenarios
- Strategy development for public messaging and response across platforms
- Application of course content in personalised executive scenarios for skills development in advanced PR management