The Certified Brand Manager Advanced Skills Training Course offered at Oxford Training Centre equips participants with the expertise needed to lead, manage, and optimise brand strategies in competitive markets. It offers in-depth knowledge of advanced brand management training, enabling professionals to strengthen brand equity, drive value creation, and enhance consumer engagement.
Through this structured learning experience, participants explore strategic brand development skills, brand positioning and differentiation techniques, and the application of global brand management strategies to maintain relevance in diverse markets. This programme addresses both the creative and analytical dimensions of brand management, ensuring managers are well-prepared to execute impactful brand initiatives.
Designed as a key component within Sales and Marketing Training Courses, this programme focuses on aligning brand strategies with corporate objectives, managing brand portfolios effectively, and integrating digital brand building and management into long-term positioning. By the end of the course, participants will be capable of leading high-impact campaigns, managing brand lifecycles, and applying brand performance measurement training to achieve consistent results.
The curriculum is suitable for professionals working with established brands as well as those developing emerging brands. It places a strong emphasis on brand communication and engagement strategies, corporate brand management certification standards, and the effective execution of a brand portfolio strategy and optimisation approach.
Objectives
- Apply strategic brand development skills to create impactful, market-relevant brand strategies.
- Implement brand positioning and differentiation techniques to strengthen competitive advantage.
- Manage the brand lifecycle from inception to maturity, including repositioning and revitalisation phases.
- Execute global brand management strategies to adapt to cultural, regulatory, and market-specific conditions.
- Measure and analyse brand performance using qualitative and quantitative tools.
- Lead brand communication and engagement strategies that align with corporate vision and customer expectations.
- Integrate digital brand building and management practices into overall brand strategy.
- Develop and optimise brand portfolio strategies to maximise market reach and profitability.
Target Audience
- Brand managers, marketing directors, and communication leads seeking to expand their strategic skill set.
- Professionals pursuing a corporate brand management certification to validate their expertise.
- Executives involved in global brand management strategies who need to address cross-cultural branding challenges.
- Brand strategists and consultants aiming to enhance client engagement and brand value.
- Marketing professionals responsible for digital brand building and management in competitive markets.
- Leaders managing brand portfolio strategy and optimisation across multiple business units.
- Specialists tasked with brand equity and value creation in growth-oriented organisations.
How Will Attendees Benefit?
- Mastery of advanced brand marketing techniques to drive market share and long-term loyalty.
- Enhanced skills in brand positioning and differentiation techniques to maintain relevance in saturated markets.
- The ability to assess, monitor, and improve brand performance measurement metrics effectively.
- Strategies for brand lifecycle management skills to sustain and adapt brand identity.
- Proficiency in managing corporate brand communication and engagement strategies to influence internal and external stakeholders.
- Knowledge of digital brand building and management tools for the modern marketplace.
- Practical approaches to brand portfolio strategy and optimisation for diverse product lines.
- The competence to execute global brand management strategies that adapt to changing market demands.
Course Content
Module 1 – Strategic Brand Development and Positioning
- Applying strategic brand development skills to align with business objectives.
- Implementing brand positioning and differentiation techniques for competitive advantage.
- Defining brand values, personality, and tone to ensure consistent market presence.
Module 2 – Brand Lifecycle and Performance Measurement
- Managing all stages of the brand lifecycle management skills process.
- Conducting brand performance measurement training using key performance indicators.
- Identifying opportunities for brand revitalisation or repositioning.
Module 3 – Advanced Brand Marketing and Communication
- Executing advanced brand marketing techniques across multiple channels.
- Designing brand communication and engagement strategies for diverse audiences.
- Managing corporate media relations and PR training for brand visibility.
Module 4 – Digital Brand Building and Management
- Integrating digital brand building and management into overall strategy.
- Leveraging social media and online platforms for brand storytelling.
- Applying data analytics for targeted brand campaigns.
Module 5 – Global Brand Management and Cultural Adaptation
- Implementing global brand management strategies in varied markets.
- Addressing cross-cultural challenges in corporate communication skills.
- Localising brand strategies without compromising core identity.
Module 6 – Brand Portfolio Strategy and Optimisation
- Designing a brand portfolio strategy and optimisation plan for multi-brand environments.
- Managing resource allocation across brand lines for maximum impact.
- Balancing niche branding with mass-market appeal.
Module 7 – Brand Equity and Value Creation
- Measuring and enhancing brand equity and value creation.
- Building customer trust through consistent quality and messaging.
- Leveraging partnerships and sponsorships to strengthen brand image.
Module 8 – Crisis Communication and Brand Reputation Management
- Managing crisis communication and reputation management effectively.
- Preparing contingency plans for brand-related issues.
- Engaging stakeholders during periods of brand vulnerability.