The Graphic Design and Desktop Publishing Essentials Training Course by Oxford Training Centre is a comprehensive programme designed to equip professionals with the foundational skills needed to produce high-quality visual content for both print and digital platforms. This course delivers a practical and structured learning path for mastering graphic design tools, layout software, and document composition workflows. Tailored for professionals in marketing, communications, design, and media, this training ensures learners are confident in applying essential principles of design, typography, and publishing.
Positioned within the broader scope of Media and Public Relations Training Courses, the curriculum integrates graphic design theory with hands-on desktop publishing techniques. Participants will gain proficiency in industry-standard software such as Adobe InDesign and Illustrator, while also developing a sound understanding of layout principles, page formatting, and content visualisation. Through guided instruction and project-based learning, the course helps participants translate brand identity, corporate messaging, and publication goals into effective visual materials.
This course addresses the growing need for skilled design professionals who can manage the visual aspect of communication in a corporate setting. By combining graphic design fundamentals course content with real-world publishing techniques, learners will be able to produce a wide range of communication materials including brochures, newsletters, corporate reports, marketing collateral, and branded documents.
Objectives
- Provide foundational and applied skills in graphic design and desktop publishing training, including layout, typesetting, and visual design.
- Train participants in the use of desktop publishing software such as Adobe InDesign and Illustrator to create professional-grade outputs.
- Equip professionals with tools for effective visual communication and publishing training in both digital and print environments.
- Introduce essential design principles, colour theory, and typography through the graphic design fundamentals course modules.
- Develop an understanding of brand consistency and corporate identity as applied in visual communication outputs.
- Strengthen participants’ ability to create structured, readable, and visually compelling documents using layout design and typesetting training course content.
- Enable participants to understand the full design-to-publication process through guided instruction in desktop publishing essentials training course methods.
Target Audience
- Corporate communication professionals and marketing teams tasked with creating branded visual content.
- Administrative and publishing staff involved in producing business reports, newsletters, presentations, and official documents.
- Public relations officers and creative team members working in environments aligned with Media and Public Relations Training Courses.
- Junior designers, entry-level creatives, and administrative professionals seeking foundational training in graphic design and page layout.
- Employees transitioning into visual communication roles who require structured training course in graphic design and desktop publishing for beginners.
- Professionals in need of a formal and applied introduction to design tools, layout software, and desktop publishing workflows.
How Will Attendees Benefit?
- Gain essential skills in graphic design and layout software training through hands-on experience with tools like InDesign and Illustrator.
- Develop the ability to design visually engaging, well-structured, and brand-compliant materials for internal and external communication.
- Understand layout, visual hierarchy, and page composition principles from the fundamentals of visual design and page composition.
- Apply techniques learned in the graphic layout and desktop publishing training module to projects such as brochures, flyers, and business templates.
- Learn how to produce high-quality digital and print-ready outputs from the design and publishing for print and digital media module.
- Build confidence in using design software for corporate publishing through modules like desktop publishing with InDesign and Illustrator training.
- Develop transferable skills for career growth in design, marketing, and communication roles.
- Strengthen brand messaging and corporate identity through visually aligned content created with desktop publishing for professional designers standards.
Course Content
Module 1: Introduction to Graphic Design and Desktop Publishing
- Overview of design principles and visual communication standards
- Introduction to page layout, document structure, and design terminology
- Role of desktop publishing in professional environments
Module 2: Typography and Layout Fundamentals
- Understanding typefaces, fonts, and legibility in different media
- Principles of layout design: margins, columns, grids, and spacing
- Visual hierarchy and how to guide reader attention
Module 3: Colour Theory and Design Consistency
- Applying colour theory to support messaging and readability
- Understanding brand colour palettes and their application
- Creating harmony across documents using colour systems
Module 4: Software Training – Adobe InDesign Essentials
- Navigating the InDesign workspace and interface
- Creating and editing multi-page documents
- Placing text, images, and graphics into layout templates
Module 5: Software Training – Adobe Illustrator Basics
- Designing vector graphics for use in publications
- Integrating illustrations, logos, and design elements into layouts
- Exporting design elements for print and digital formats
Module 6: Design for Print and Digital Publishing
- Differences between print and digital output requirements
- Preparing files for printing: bleed, trim, resolution, and colour profiles
- Creating interactive PDFs and web-optimised documents
Module 7: Branding and Visual Identity in Document Design
- Maintaining visual consistency across branded documents
- Incorporating logos, fonts, and brand elements accurately
- Producing reports, brochures, and business proposals
Module 8: Practical Layout and Composition Techniques
- Designing marketing materials using creative design and desktop publishing techniques
- Real-world application of layouts for newsletters and internal communications
- Document structure best practices for clarity and accessibility
Module 9: Project Workflow and Publishing Process
- File management, version control, and document archiving
- Collaborating with printers and external vendors
- Finalising documents for professional presentation and delivery
Module 10: Capstone Project – Corporate Publishing Output
- Designing and producing a professional publication piece
- Applying skills from design and publishing skills development course in a practical context
- Final evaluation based on brand alignment, layout, and print-readiness