The Digital Transformation of Services and Products Training Course delivered by Oxford Training Centre provides professionals with a comprehensive, strategy-focused understanding of how to reimagine business offerings through technology. In the current market, successful organisations must not only digitise operations but also transform how their products and services are conceived, delivered, and experienced. This course enables participants to navigate these shifts and take leadership roles in designing and implementing transformation strategies that align with modern customer expectations and business goals.
Participants will gain hands-on knowledge of the methods, frameworks, and tools required for successful digital transformation of services and products. The curriculum spans the entire lifecycle—from opportunity identification to solution design, execution, and evaluation—focusing on innovation, digital experience, data integration, and customer-centric delivery. With strong ties to strategic planning and operational execution, this course helps attendees bridge traditional business models with emerging digital-first approaches.
As part of forward-looking Sales and Marketing Training Courses, this programme highlights how digital transformation directly enhances product-market fit, service performance, customer satisfaction, and overall competitiveness. Emphasis is placed on practical applications in industries where product digitisation and service innovation are critical to survival and differentiation. From redesigning product lifecycles to modernising service delivery models, professionals will learn how to future-proof offerings through the adoption of cutting-edge technology and digital thinking.
The Digital Transformation of Services and Products Training Course provides a complete foundation in strategic digitalisation, equipping professionals to lead with innovation, adapt with agility, and design customer experiences that reflect the future of business.
Objectives
- Provide a structured approach to digital transformation strategy training, including planning, execution, and evaluation for business offerings.
- Equip participants with the knowledge and tools to lead product and service innovation through digital transformation.
- Strengthen understanding of customer-centric design, agile development, and iterative improvement in service and product delivery.
- Teach the fundamentals of business digitalisation and transformation training with a focus on value creation and measurable results.
- Enhance capabilities in redesigning traditional offerings into scalable, efficient, and tech-enabled experiences.
- Build strategic competencies in aligning digital initiatives with business goals across product and service lines.
- Enable professionals to leverage data, cloud, AI, IoT, and automation in the digitalisation of core business functions.
- Deliver frameworks for technology-driven service transformation training that drives differentiation and performance.
- Guide learners in evaluating legacy systems and processes in preparation for digital reinvention.
Target Audience
- Product Managers, Service Delivery Executives, and Innovation Leaders responsible for designing and executing transformation projects.
- Business Analysts, Strategic Planners, and Digital Transformation Officers leading change management and technology implementation.
- Marketing Managers, Brand Strategists, and Sales Directors working to realign offerings with digital capabilities and customer demands.
- Professionals undertaking Sales and Marketing Training Courses seeking to strengthen skills in digital-first strategy and business innovation.
- Entrepreneurs, Founders, and Consultants looking to modernise value propositions and redesign delivery models.
- Corporate teams undergoing operational digitalisation and seeking alignment between business objectives, customer expectations, and emerging technology.
How Will Attendees Benefit?
- Gain a complete understanding of how to lead the digital transformation of services and products in competitive and evolving markets.
- Learn to identify gaps in current offerings and design digitally enabled alternatives that enhance customer experience and operational agility.
- Acquire practical tools and models for customer research, solution mapping, agile design, and transformation project management.
- Build a transformation roadmap through a structured course in digitising services and modernising product delivery.
- Understand how to transform legacy systems into customer-focused digital platforms and experiences.
- Strengthen leadership and decision-making skills to support cross-functional digitalisation across departments.
- Gain insight into product lifecycle redesign, service innovation models, and ecosystem integration through digital technology.
- Master the ability to balance technical feasibility, customer desirability, and commercial viability in transformation efforts.
- Apply insights to a real-world challenge and leave with a blueprint for executing transformation in your own organisation.
Course Content
Module 1: Foundations of Digital Transformation in Business Offerings
- Overview of digital transformation and its strategic importance
- Defining transformation in the context of services and product lifecycles
- Exploring cases from services and products digital transformation course examples
Module 2: Business Model Redesign and Value Proposition Innovation
- Mapping value streams and identifying digital leverage points
- Developing new models for value creation and delivery
- Building alignment with the digital business model transformation course framework
Module 3: Customer-Centric Service and Product Strategy
- Designing offerings around user needs, pain points, and expectations
- Applying journey mapping, service design, and customer experience metrics
- Models from the customer-centric digital service strategy course
Module 4: Technology Integration and Platform Thinking
- Leveraging cloud computing, APIs, AI, and IoT for transformation
- Integrating platforms and ecosystems for scalability and efficiency
- Aligning architecture with the training in integrating technology into product and service lines
Module 5: Agile and Iterative Development for Services and Products
- Building agile teams and cross-functional workflows
- Applying minimum viable product (MVP) and continuous feedback models
- Connecting to training in redesigning services and products for the digital age
Module 6: Digital Product Innovation and Lifecycle Strategy
- Rethinking product lifecycles from creation to retirement
- Managing upgrades, enhancements, and future-proofing
- Frameworks from product lifecycle transformation in the digital era
Module 7: Digitising Service Models and Enhancing Delivery
- Automating service processes with digital tools
- Embedding self-service, real-time updates, and smart interfaces
- Strategies from digital transformation training for services and products
Module 8: Data-Driven Decision-Making and Personalisation
- Using analytics, feedback loops, and behavioural data
- Customising experiences through segmentation and dynamic content
- Applying models from customer experience and digital product transformation training
Module 9: Change Management and Organisational Readiness
- Leading teams through cultural and operational transformation
- Building internal capabilities and stakeholder alignment
- Measuring progress using transformation scorecards
Module 10: Strategic Roadmap for Transformation Execution
- Creating a transformation strategy and rollout plan
- Aligning digital priorities with business performance indicators
- Finalising a real-world application for strategic digitalisation of services and product lines