The Brand and Product Innovation Strategy Training Course offered by Oxford Training Centre is designed to equip professionals with the strategic capabilities required to drive innovation in both brand positioning and product development. This course provides participants with a comprehensive understanding of how to manage innovation pipelines, develop new product strategies, and align brand values with evolving market expectations. The curriculum is built to meet the demands of fast-paced, competitive industries where innovation is central to growth, differentiation, and long-term brand equity.
As a forward-focused addition to executive-level Sales and Marketing Training Courses, this programme offers a structured approach to balancing creativity with commercial viability. Participants will gain the skills necessary to translate market insights into actionable strategies, positioning their brands and products for sustainable competitive advantage. Through a combination of theory, real-world applications, and group exercises, this course empowers professionals to create breakthrough innovations while aligning product and brand portfolios with broader business objectives.
This product innovation and branding strategy course explores advanced frameworks in brand architecture, new product design, market trend forecasting, and lifecycle innovation. It delves into strategic execution and leadership for managing innovation teams and cross-functional collaboration. By the end of the course, attendees will possess a solid foundation in innovation strategy in branding and product design, along with the tools needed to successfully launch, reposition, or revitalise products and brand narratives.
The Brand and Product Innovation Strategy Training Course ensures participants can confidently lead initiatives in product innovation, brand development, and strategic marketing while managing the complexities of dynamic market demands.
Objectives
- Develop a thorough understanding of innovation strategy in branding and product design, enabling participants to manage cross-functional innovation initiatives.
- Build core competencies in planning and executing innovation pipelines through integrated brand and product strategy.
- Strengthen leadership capabilities in aligning innovation with commercial, customer, and brand objectives.
- Equip participants with tools for identifying emerging market trends, unmet needs, and innovation opportunities across the product lifecycle.
- Enable professionals to integrate brand values, customer insights, and business goals in strategic decision-making.
- Support structured approaches to product innovation and brand positioning training for new and existing offerings.
- Enhance the ability to manage product lifecycle transitions and brand refreshes using data-driven innovation strategies.
- Provide advanced knowledge and practical skills in branding and innovation management course principles.
Target Audience
- Brand Managers, Product Development Leaders, and Innovation Executives responsible for driving brand growth and product differentiation.
- Marketing Directors, Creative Strategists, and Commercial Leaders seeking to master integrated brand development and product strategy training.
- R&D Professionals, Customer Insight Analysts, and Go-to-Market Managers looking to enhance alignment between product innovation and branding.
- Professionals involved in Sales and Marketing Training Courses with a need for deepened expertise in strategy and innovation.
- Corporate Strategy Consultants, Business Development Executives, and Entrepreneurs aiming to manage innovative pipelines from concept to launch.
- Senior professionals preparing for leadership roles in corporate brand strategy and new product development course contexts.
How Will Attendees Benefit?
- Gain actionable expertise in strategic brand and product innovation training, including frameworks for market-led ideation and cross-functional execution.
- Learn how to apply customer and competitor insights to develop new product offerings and reimagine brand narratives.
- Master tools for managing innovation pipelines and delivering new value propositions aligned with business goals.
- Build capabilities in professional training in brand positioning and product innovation, including strategic alignment and positioning.
- Enhance your ability to create agile and resilient innovation strategies adaptable to shifting consumer expectations and market forces.
- Understand how to build successful brand and product innovation pipelines that sustain growth and customer relevance.
- Strengthen team collaboration in training for marketing teams on product development and innovation with practical scenarios and leadership models.
- Acquire methods for managing innovation processes in branding and product launches, including metrics for evaluating innovation success.
- Develop advanced decision-making capabilities through case-based learning and real-time market simulation exercises.
Course Content
Module 1: Strategic Foundations of Brand and Product Innovation
- Defining innovation in the context of brand equity and product lifecycle
- Aligning innovation strategy with corporate growth and market positioning
- Analysing the intersection of brand architecture and innovation pipelines
Module 2: Market Insight, Consumer Trends, and Opportunity Mapping
- Leveraging data and consumer intelligence for innovation planning
- Conducting market research to identify unmet needs and whitespace
- Tools for opportunity mapping in strategic marketing and product innovation course initiatives
Module 3: Innovation Frameworks for Product and Brand Development
- Building structured models for end-to-end innovation processes
- Applying design thinking, agile development, and lean innovation
- Managing trade-offs between creativity, feasibility, and brand alignment
Module 4: Brand Innovation Strategy and Narrative Development
- Crafting future-ready brand narratives aligned with innovation themes
- Applying brand storytelling to new product introductions and repositioning
- Techniques for embedding innovation in long-term brand strategy
Module 5: New Product Development and Lifecycle Innovation
- Developing NPD roadmaps, from ideation to launch and maturity
- Managing product refreshes, extensions, and repositioning strategies
- Applying tools from product lifecycle innovation and branding course content
Module 6: Brand and Product Positioning Strategy
- Defining positioning frameworks for market relevance and differentiation
- Integrating value propositions across brand and product channels
- Conducting competitor mapping and perceptual positioning exercises
Module 7: Innovation Leadership and Organisational Alignment
- Leading cross-functional innovation teams with clarity and direction
- Fostering a culture of experimentation, learning, and iterative development
- Applying models from innovation leadership in brand and product strategy disciplines
Module 8: Process and Governance in Innovation Execution
- Structuring innovation governance models for risk management and agility
- Implementing stage-gate models, evaluation tools, and performance tracking
- Ensuring brand consistency and compliance during rapid innovation cycles
Module 9: Strategic Commercialisation and Go-to-Market Planning
- Planning launch strategies that align with brand promise and market needs
- Managing channel, pricing, and communication elements for new products
- Tracking metrics for innovation success and customer adoption
Module 10: Future of Innovation in Branding and Product Strategy
- Exploring emerging technologies, sustainability, and co-creation models
- Evaluating innovation readiness and transformation opportunities
- Building long-term strategies for continuous brand and product renewal